When you think of the Swiss, what comes to mind? Chocolates, cheeses and mountain ranges? Ask any graphic designer, and you might hear the answer “Typography!”
Typography plays a vital role in the design of our posters, so much so that our very first collection is solely type-based. We draw much of our inspiration and design methods from the classic Swiss style - or more formally known as the International Typography Style.
So what is Swiss Typography?
In its most basic form, it is a style of design that evolved in Russia, The Netherlands, and Germany in the 1920s but was made famous by Swiss designers in the 1950s. Swiss Type is traditionally defined by its clean lines, asymmetry, sans-serif fonts, and dependency on a grid system to layout all the designs. The text was almost always the primary graphical element and did not rely heavily on illustrations to support the works.
Arguably, the most famous Swiss Type designer was Josef Müller-Brockmann, whose work samples you can see here. His most recognized works are theatre production advertisements he created for the Zurich Town Hall, during the 1950s and 60s.
Swiss Type designers, like Müller-Brockmann, are still influencing the world of Art, Architecture, and Advertisement to this day. Does the name Helvetica ring a bell? It should- because it is one of the most widely used typefaces in the world. Just take a look at your computer, and you will see it as one of your main font options. Helvetica ( Latin for “Switzerland” ) was birthed from the Swiss Type movement in 1957 by Eduard Hoffmann and Max Miedinger and is still frequently seen today on road signs, public transportations, advertisements, and logos. To many designers, Helvetica is considered the “perfect” typeface.
Now that our brief history lesson is over, the question is, “What does that have to do with Postermile?” Well, here at Postermile, we have a strong admiration for Swiss Type and its designers.
We love the retro 1960's aesthetic and its clean minimalistic use of a grid. It is this Minimalist approach that we think complements the Scandinavian interior style so well. Where our designs diverge from the Swiss method is that our posters are playful and diverse- a twist on the classic style for the modern world!
Check out our Typography Poster Collection available now.
References, image sources, and more information: http://www.designishistory.com/1940/joseph-mueller-brockmann/https://en.wikipedia.org/wiki/Helvetica_(film)